![]() ![]() ![]() ![]() But the lawsuit was unsuccessful, and Hausser sold the copyright and patents to Lilli to Mattel in 1964 for a small sum. Then, Marx and Hausser sued Mattel for infringing on Lilli. Greiner & Hausser struck a licensing deal with a Mattel rival, Louis Marx, who began using the Lilli head molds to create “Miss Seventeen,” a less successful Barbie competitor. What had these people done? Had they stolen my doll? I didn’t know what happened.” “This was my Lilli with a different name. “I was outraged when I saw this doll,” recalled Rolf Hausser, whose toy company created and sold the Lilli doll. But to some, including Lilli’s creator, Barbie looked an awful lot like Lilli. Handler’s gamble worked-there was simply nothing like Barbie out there. When the doll debuted in 1959, she was billed as a fashion model, and she was an instant hit.
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